THE IMPORTANCE OF ADVERTISING AND ITS REGULATION IN MEXICO
1. CONTEXT Advertising is one of the most relevant consumer issues at the international level. The power of advertising derives from its ability to affect and shape consumer behavior over a given period of time and convince them to purchase goods and services to the point of modifying their consumption habits. As a result of […]
Informative note on the new Law for Transparency, Prevention and Combating of Unfair Practices in Advertising Contracting
On June 3, 2003, the Law for the Transparency, Prevention and Combating of Improper Practices in Advertising Contracting (the “Advertising Law”) was enacted. The purpose of this new law is to regulate advertising broadcasting relations in order to seek a healthier commercial competition and avoid practices that generate undue advantages that affect advertisers and consumers.